Mapping Out Your Future With Mike
Little Tricks For Google Adwords That Add Up To Big Results
Here are some ideas.Remember the idea with Google Adwords is to drive TARGETED traffic to your squeeze page, sales letter, whatever.
It is important that you remember the following:
1. Never pay more than $0.50 per click until you have established a conversion rate that you KNOW becomes cashflow.
2. Really that number should be $0.26. The problem is that until you start converting your visitors into cash, you have no control over your expenses and can easily overrun your budget significantly.
3. Always try to trade an ethical bribe for data.
4. Always leave some mystery in the pudding or else you will have developed no curiosity and harmed your click through and/or conversion rate.
5. Until you are good at Adwords…match one keyword, one ad group, one squeeze page. All with the same theme.
6. Always run two ads, one against the other.
7. Here are some tricks that you have to dig for…
Tricks for ppc ad:
• Capitalize the first letter of each word in the ad including the display URL.
• Use power words to entice, to create curiosity….free, trial, special, secret
• Use action verbs like get, do, see, discover, claim, find
• Try to write ads about results, not just features and values
• Often putting an 's' on the end of an action verb will suggst to the reader that the product will do the work...therefore they will not have to. For example, if the headline was: 'Generate Keywords Easily', try 'Generates Keywords Easily'.
• Use negative keywords to narrow your market to those interested in your offer. This is especially important if you are using popular keywords.
• Use dynamic keyword tool {keyword:} this places the search term in the subject line of your ad.
• Use dynamic keyword tool to capitalize the search term as follows: {KeyWord:}.
• Place a keyword in the dynamic keyword tool to prevent problems when the search term is too long: {KeyWord:seo ebook}
• Prevent large click through rates from tire kickers by including in the ad: price, barriers to entry, ctr deterrants, phrase match kw, exact match kw, not broad match kw.
• Change only one word at a time when testing ad copy
• Turn off ‘automatically optimize ad serving’ during testing
• Turn off ‘content search’ until solid conversion established, then watch very closely if you turn it on. This traffic is not as targeted and you should not pay as much per click.
• Perhaps using geographically targeting will narrow the focus of your search campaign.
• Only after successful campaigns and after you are experienced: use multiple ad groups with a few keywords each. As long as the ad groups have separate tracking and a separate lead capture page, then no problem. The concern here is loss of the topic thread when using multiple keywords.
-Always test
-Test some more
-Experiment with different bid prices only after success and keep a close watch on ctr’s and more importantly conversion rates.
-Delete ‘www.’ from your display URL to give you more spaces for ad copy.